BetterUI: What Would You Improve On Booking.com’s Search?

62 responses

Picture for question IDEA 1: Availability Gauge - How will it impact the number of bookings?

IDEA 1: Availability Gauge - How will it impact the number of bookings?

62 out of 62 answered

1
Likely Positive Effect
30%/ 19 resp.
2
Maybe Positive Effect
27%/ 17 resp.
3
Flat
14%/ 9 resp.
4
Maybe Negative Effect
9%/ 6 resp.
5
Very Likely Positive Effect
8%/ 5 resp.
6
Likely Negative Effect
4%/ 3 resp.
7
Very Likely Negative Effect
4%/ 3 resp.
Picture for question IDEA 2: Surfaced Popular Dates - How will it impact the number of bookings?

IDEA 2: Surfaced Popular Dates - How will it impact the number of bookings?

62 out of 62 answered

1
Flat
40%/ 25 resp.
2
Maybe Positive Effect
35%/ 22 resp.
3
Likely Positive Effect
8%/ 5 resp.
4
Maybe Negative Effect
8%/ 5 resp.
5
Likely Negative Effect
4%/ 3 resp.
6
Very Likely Negative Effect
1%/ 1 resp.
7
Very Likely Positive Effect
1%/ 1 resp.
Picture for question IDEA 3: Go On An Adventure - How will it impact the number of bookings?

IDEA 3: Go On An Adventure - How will it impact the number of bookings?

62 out of 62 answered

1
Flat
33%/ 21 resp.
2
Maybe Positive Effect
25%/ 16 resp.
3
Likely Positive Effect
14%/ 9 resp.
4
Maybe Negative Effect
14%/ 9 resp.
5
Likely Negative Effect
8%/ 5 resp.
6
Very Likely Negative Effect
1%/ 1 resp.
7
Very Likely Positive Effect
1%/ 1 resp.
Picture for question IDEA 4: Alphabetical Auto-Completion - How will it impact the number of bookings?

IDEA 4: Alphabetical Auto-Completion - How will it impact the number of bookings?

62 out of 62 answered

1
Likely Negative Effect
25%/ 16 resp.
2
Maybe Negative Effect
24%/ 15 resp.
3
Very Likely Negative Effect
22%/ 14 resp.
4
Flat
21%/ 13 resp.
5
Maybe Positive Effect
4%/ 3 resp.
6
Likely Positive Effect
1%/ 1 resp.
7
Very Likely Positive Effect
0%/ 0 resp.
Picture for question IDEA 5: Take Part In - How will it impact the number of bookings?

IDEA 5: Take Part In - How will it impact the number of bookings?

62 out of 62 answered

1
Flat
40%/ 25 resp.
2
Maybe Positive Effect
29%/ 18 resp.
3
Maybe Negative Effect
14%/ 9 resp.
4
Likely Positive Effect
8%/ 5 resp.
5
Likely Negative Effect
4%/ 3 resp.
6
Very Likely Positive Effect
3%/ 2 resp.
7
Very Likely Negative Effect
0%/ 0 resp.
Picture for question IDEA 6: Location Grouping - How will it impact the number of bookings?

IDEA 6: Location Grouping - How will it impact the number of bookings?

62 out of 62 answered

1
Maybe Positive Effect
43%/ 27 resp.
2
Likely Positive Effect
22%/ 14 resp.
3
Flat
12%/ 8 resp.
4
Maybe Negative Effect
8%/ 5 resp.
5
Very Likely Positive Effect
8%/ 5 resp.
6
Very Likely Negative Effect
3%/ 2 resp.
7
Likely Negative Effect
1%/ 1 resp.
Picture for question IDEA 7: Location Tips - How will it impact the number of bookings?

IDEA 7: Location Tips - How will it impact the number of bookings?

62 out of 62 answered

1
Maybe Positive Effect
43%/ 27 resp.
2
Likely Positive Effect
22%/ 14 resp.
3
Very Likely Positive Effect
14%/ 9 resp.
4
Flat
8%/ 5 resp.
5
Maybe Negative Effect
8%/ 5 resp.
6
Likely Negative Effect
3%/ 2 resp.
7
Very Likely Negative Effect
0%/ 0 resp.
Picture for question IDEA 8: Check-in, Check-out Range - How will it impact the number of bookings?

IDEA 8: Check-in, Check-out Range - How will it impact the number of bookings?

62 out of 62 answered

1
Likely Positive Effect
33%/ 21 resp.
2
Maybe Positive Effect
29%/ 18 resp.
3
Flat
14%/ 9 resp.
4
Very Likely Positive Effect
9%/ 6 resp.
5
Likely Negative Effect
6%/ 4 resp.
6
Maybe Negative Effect
6%/ 4 resp.
7
Very Likely Negative Effect
0%/ 0 resp.
Picture for question IDEA 9: Price In Calendar - How will it impact the number of bookings?

IDEA 9: Price In Calendar - How will it impact the number of bookings?

62 out of 62 answered

1
Likely Positive Effect
48%/ 30 resp.
2
Maybe Positive Effect
22%/ 14 resp.
3
Very Likely Positive Effect
19%/ 12 resp.
4
Flat
4%/ 3 resp.
5
Maybe Negative Effect
4%/ 3 resp.
6
Likely Negative Effect
0%/ 0 resp.
7
Very Likely Negative Effect
0%/ 0 resp.
Picture for question IDEA 10: Search With Flight Information - How will it impact the number of bookings?

IDEA 10: Search With Flight Information - How will it impact the number of bookings?

62 out of 62 answered

1
Flat
25%/ 16 resp.
2
Maybe Positive Effect
24%/ 15 resp.
3
Likely Positive Effect
17%/ 11 resp.
4
Maybe Negative Effect
17%/ 11 resp.
5
Very Likely Positive Effect
9%/ 6 resp.
6
Likely Negative Effect
4%/ 3 resp.
7
Very Likely Negative Effect
0%/ 0 resp.
Picture for question IDEA 11: Budget & Region Search - How will it impact the number of bookings?

IDEA 11: Budget & Region Search - How will it impact the number of bookings?

62 out of 62 answered

1
Maybe Positive Effect
33%/ 21 resp.
2
Likely Positive Effect
22%/ 14 resp.
3
Flat
17%/ 11 resp.
4
Maybe Negative Effect
12%/ 8 resp.
5
Likely Negative Effect
6%/ 4 resp.
6
Very Likely Negative Effect
3%/ 2 resp.
7
Very Likely Positive Effect
3%/ 2 resp.